On 24 January 2006, Emory University released the findings of a study of the 2004 presidential campaign entitled
Emory Study Lights Up The Political Brain.
"When it comes to forming opinions and making judgments on hot political issues, partisans of both parties don't let facts get in the way of their decision-making, according to a new Emory University study. The research sheds light on why staunch Democrats and Republicans can hear the same information, but walk away with opposite conclusions."
As Eliot Daley said in a HuffPo article entitled
American Voters Are Killing The American Dream:
"What made the researchers' work so stunning was how they electronically monitored the subjects' brains during their evaluating the two sets of statements: it revealed that the areas of the brain that process rational thought were flat-lined, dead as a doornail, while the emotional regions were sparkling like Fourth of July fireworks."
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