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Monday, June 6, 2016

Well Done, Buzzfeed

[Update: The RNC ad buy in question was for $1.3 million.]

Click here for a full explanation at Crooks & Liars, in an article by Sarah P. entitled 'Buzzeed Tells RNC To Take Their Ad Money And Shove It."

In April, when there were still several Republican candidates in the primary race, Buzzfeed arranged to take a significant amount of money from the RNC (Republican National Committee, run by "obvious anagram Rience Priebus," (h/t Charlie Pierce at Esquire), to run ads for the Republican candidate in the fall. Buzzfeed takes ad money from both sides, as most major media organizations do.

That was then, this is now. Now that Donald Trump is the presumptive nominee, Buzzfeed has cancelled the arrangement. Buzzfeed CEO Jonah Peretti sent an email to employees explaining the decision. He finished with the following words:
We certainly don’t like to turn away revenue that funds all the important work we do across the company. However, in some cases we must make business exceptions: we don’t run cigarette ads because they are hazardous to our health, and we won’t accept Trump ads for the exact same reason.

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